luxury brand

Luxury Brand and Mass-market Brand: Differences in Reference Group Influence

奢侈品牌与大众品牌：购买决策中参照群体影响差异研究

The Perspective on the Consumption of Luxury Brand by Chinese Consumers.

中国奢侈品消费透视.

Chinese consumers have fairly high brand awareness of luxury brands, especially of Louis Vuitton and Gucci.

中国消费者有着奇高的奢侈品牌意识，尤其钟爱LV和Gucci。

Even better for Apple is how much Chinese consumers value brand names in luxury goods.

对苹果来说，另一个利好消息是，中国消费者非常重视奢侈品的品牌。

Men are more likely than women to opt for a luxury brand when buying handbags.

据一项针对有钱购物者的调查显示,男性在买手提包时比女性更注重名牌,他们挑的是牌子而不是价格.

Key words: luxury brand consuming, Chinese market, consuming psychology.

关键词: 奢侈品消费中国市场消费心理.

The luxury brand research is a new field.

我国目前奢侈品牌的研究还是属于新兴的领域。

In June 2017, Italian jewelry and luxury goods brand Bulgari partneredwith Pitu to promote Serpenti, its latest hexagon sunglass series.

2017年6月，意大利著名的珠宝和奢侈品品牌宝格丽和P图展开合作，共同推广宝格丽的系列产品。

Audi, the Volkswagen AG VOW.XE-0.34% luxury brand, and BMW AG BMW.XE-1.26% build in China the majority of the vehicles they sell in the country. That frees them from a 25% import duty, lowers shipping costs and allows them to respond more rapidly to shifts in demand.

大众汽车（Volkswagen AG）旗下的豪华品牌奥迪（Audi）和宝马汽车公司（BMW AG）在中国市场上销售的大多数汽车都产自中国，这样可免除25%的进口税，降低运输成本，并且可对需求变化做出更加迅速的反应。

With a focus on fit and durability, and collections built on basic staples and knitwear in neutral hues, this new breed of contemporary luxury labels is filling the most stylish wardrobes-and its discreet brand of understated and simple femininity is valued above all.

这类新涌现的奢侈品牌注重服装的合身及耐用性，时装系列由最基本的主打款式组成，针织衣物采用中性色，这些逐渐成为炙手可热的抢手货——体现女性含蓄与简洁的小众品牌则最受青睐。